Center for Retail Transformation

The Center for Retail Transformation will host a panel on how retailers can empower frontline employees to deliver a remarkable customer experience featuring four leading experts on Thursday, June 23, 2022. The panel is sponsored by Microsoft and part of the transforming retail series.

On Friday, June 3, more than 20 participants from business schools across the country joined Mason marketing faculty for a day-long Marketing Research Symposium at the IDIA Classroom Space in Vernon Smith Hall, Mason Square. In addition to research talks, there was a panel discussion on digital transformation in retail featuring three industry experts.

Gautham Vadakkepatt, executive director of the Center for Retail Transformation, was interviewed by Rethink Retail to share his 4 essential approaches to sustainability demands.

In the first of a three-part series for the summer semester, on Tuesday, June 7, at 12 noon, the GMU Center for Retail Transformation will host a virtual panel on how retailers can transform shoppers' in-store experience.

On Thursday, April 14th, at 12 noon ET, the Center for Retail Transformation will host a panel discussing the imperative facing retailers to address issues in sustainability.

The Center for Retail Transformation at George Mason University School of Business is delighted to host the panel, "Retail and the Metaverse” on March 23, 2022 at 5:00 pm ET. A primer on the metaverse, this panel will focus on how it relates to retail with a focus on opportunities and shortcomings to keep in mind.

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George Mason University’s Center for Retail Transformation, part of the School of Business, is working with Microsoft to host a series of informational panels this spring and summer to help students understand how technological innovation is affecting retail businesses.

George Mason University announced today that the University will work with Microsoft as a founding sponsor of thought leadership and event activity for the Center for Retail Transformation housed within the university’s School of Business.

With technology changing how we shop, Gautham Vadakkepatt, director of the Center for Retail Transformation, notes that companies should utilize automation “and use our talented workforce in a context that actually adds value to the company.”

Because of shortages, “smaller retailers might also see more people visit their stores or websites seeking substitutes or alternatives for gifts, [which means], there is an increased opportunity for smaller retailers to win over customers,” Gautham Vadakkepatt notes in an interview with Loudoun Now.