Center for Retail Transformation

Fairfax City mayor and George Mason University alumna Catherine S. Read (BA ’84) and George Mason University School of Business Dean Ajay Vinzé will sign a partnership agreement on October 2 aimed at promoting economic growth in the city while giving students access to experiential learning opportunities that will benefit local businesses and students. 

On Thursday, April 20, the Center for Retail Transformation at George Mason University School of Business will hold a half-day virtual summit titled “Driving Value in Constrained Times.”

A number of retail mergers and acquisitions went awry in 2022. So what’s in store for 2023? "If this holiday season doesn’t go well, then you’re probably going to see more talks of mergers and acquisitions,” said Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive.

From old-fashioned self-scan machines to stores with no physical checkout at all, the options are growing for improving the experience. There are a few reasons these technologies are gaining steam. “First, of course, is the labor shortage that we’re dealing with,” said Gautham Vadakkepatt, marketing professor and director of the Center for Retail Transformation in an interview with C-Store Dive.

Gautham Vadakkepatt, director of the Center for Retail Transformation, told BisNow he has seen mall valuations fall “astronomically” in recent years.

Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints. 

George Mason University announced today that the Center for Retail Transformation at the university’s School of Business has entered into a partnership with TruRating, a customer experience and insights company with offices in London, Atlanta, and Sydney.

In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more. 

Recently, retail innovation has accelerated to a level never witnessed before. Associate professor of marketing and director of the Center for Retail Transformation Gautham Vadakkepatt discusses the future of retail on this episode of The Future Of podcast.

Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, shared his thoughts on the store-in-a-store concept with Bisnow.