Costello College of Business News

Innocent Adebiyi has one of the more inspiring George Mason University’s School of Business stories. A first-generation graduate student and a 2021 Virginia State University graduate, Adebiyi is pursuing his master’s in finance (MSF) while also serving our country as an active-duty Logistics Officer and Second Lieutenant in the United States Army Active-Duty Component.

With a desire to help others and run a business on her own terms, Judy L. Redpath, MBA ’84, founded VISTA Wealth Strategies, a financial planning and wealth management firm, in 2006. She cherishes working alongside her clients to construct roadmaps to their dreams, and her successes in doing so have led to being named to Forbes’ Top Women Wealth Advisors Best-In-State list.

For Margaret Pike, a super senior who transferred to George Mason University School of Business from Northern Virginia Community College with an AS in business administration, taking advantage of the connections she can make at Mason was an opportunity she would not let pass.

Nermeen Shawky made the most of her opportunities and will graduate from Mason this spring with a master’s degree in accounting.

Following the tragic shooting on March 16, 2021 in Georgia, Long Chen, associate professor of accounting and president of Association of Chinese American Professors and Scientists (ACAPS) worked together with the Asian American and Pacific Islander (AAPI) community to prompt change at Mason.

George Mason University professor Sarah Wittman said the usual offboarding process is rote: effectively a checklist, and it doesn't need to be.

Impact Fellows, a flagship B4BW initiative is focused on this central mission. The students selected participate in collaborative cohorts, partake in experiential learning, and receive mentorship and networking opportunities—all with the goal of helping them become problem solvers, addressing the key issues facing our planet. Ji Eun Kim, who was recently hired as the student communications assistant for Mason’s Institute for a Sustainable Earth (ISE), is one such Impact Fellow.

These days, devising an outsourcing strategy involves a host of challenges and opportunities. Between deglobalization and pandemic-induced supply chain issues, the 20th century practice of moving manufacturing to wherever labor was cheapest is paying smaller and smaller dividends. As the value proposition of cost-cutting diminishes, a different rationale for outsourcing—one based upon maximizing synergies—is gaining traction. Cheryl Druehl, associate professor of operations management and associate dean for faculty at Mason, lays out a model to help managers think about how to outsource in this new world in her recently published paper in IEEE Transactions on Engineering Management.

In the earliest stage of innovation, creative proposals are judged according to their perceived novelty and usefulness. Sharaya Jones, assistant professor of marketing at Mason, has a simple yet counterintuitive rule for would-be innovators hawking their ideas: More is more. Her recent paper in Marketing Science, co-authored by Laura J. Kornish of University of Colorado Boulder, pits verbose and detailed idea descriptions against terse ones.

Einav Hart, an assistant professor of management at George Mason University’s School of Business, shows the economic implications of negotiators’ relationships, and how these economic implications affect how people negotiate. Her recent paper in Organizational Behavior and Human Decision Processes (co-authored with Maurice Schweitzer at the Wharton School of the University of Pennsylvania) introduces the construct “ERRO” (the Economic Relevance of negotiators’ Relational Outcomes) to shed light on when negotiators should consider their future relationships.